ONLINE PRESENCE PART 2: BUILDING A BRAND

Back

Your online presence is a method to convey to the world what you want to be known for. Use social media and an online presence to promote your personal brand and share with others your interest and expertise.

Objectives

By the end of this session, participants will be able to:

Understand the different social media platforms they can use to gain knowledge in their interests and areas of expertise.
Promote their interests and expertise using the platform(s) of their choosing.

Supplies

Encourage Explorers to bring a mobile device or tablet to conduct Internet searches.
Prepare links to blog posts (WordPress, Blogger, Weebly, etc.), social media groups (Facebook, Twitter, Pinterest, LinkedIn, etc.), YouTube videos, and/or websites with common interests for the post.
http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/

Leader Note:

Text in italics should be read aloud to participants. As you engage your post in activities each week, please include comments, discussions, and feedback to the group relating to Character, Leadership, and Ethics. These are important attributes that make a difference in the success of youth in the workplace and life.

Activity 1

INTRODUCTION

Ask: What are some things you are interested in?

In which subject(s) do you consider yourself to be an expert?

Some examples of topics could be the career focus for the post, specific sports, or other activities and hobbies. If possible, create groups of two or three Explorers with similar interests.

Have Explorers share resources or search to find new resources (such as blog posts, social media groups, or videos) that will expand their knowledge on the topic.
Have Explorers share their own knowledge of the topic with their small group.
Have Explorers choose two or three things they can share online to demonstrate their knowledge of a topic.

Scoutly